Will Deines co-founded Foundry Rock to bring enterprise-level strategy and discipline to the skilled trades. What started as an initial idea between Will and Christian quickly grew into a vision to acquire and scale elite mechanical, electrical, and plumbing (MEP) companies. To bring that vision to life, Will brought in his longtime friend Aaron Horvat, assembling a team that combines large-scale business execution, hands-on trade experience, and strategic growth.Previously at RSM, Will built the Energy and Oil & Gas business applications practice from the ground up, generating over $40 million in pipeline and securing major client wins. Combined with his strategic sales experience at S&P Global, he now applies that track record of disciplined growth to elevate standards across the trades.
Aaron Horvat co-founded Foundry Rock with a deep belief that the skilled trades deserve stronger execution, smarter growth, and higher standards of discipline. He brings a rare combination of hands-on field experience, entrepreneurial drive, and real estate development expertise to the company.Aaron’s construction background includes managing as many as ten active job sites simultaneously and expanding the remodel division at MAG Builders. He later helped scale Land and Watters Builders from $4 million to $15 million in annual revenue while negotiating land acquisitions across top Denver neighborhoods. Backed by earlier experience founding Distinctive Investments and holding commercial roles at Automatic Data Processing (ADP) and Evergreen National Bank, Aaron provides the operator mindset that translates strategy into tangible growth.
Christian Hutter co-founded Foundry Rock out of a conviction that the construction and trade industries are ready for a more disciplined, scalable, and value-driven operating model. He brings more than two decades of experience in business transformation, technology consulting, and operational leadership to the platform.Earlier in his career, Christian played a key role in scaling a small startup into a company exceeding $250 million, and later led strategy and product innovation at Junction Solutions. As a former Partner at RSM and National Microsoft Practice Leader, he helped build one of the firm’s most successful divisions, earning recognition in Microsoft’s Inner Circle representing the top 1% of partners worldwide. At Foundry Rock, Christian leverages that strategic growth track record to build a platform designed to scale elite trade companies and maximize long-term value.
